Why buy fruit directly from the farmer — no middlemen, no excuses

There is a real difference between buying fruit at the supermarket and buying it directly from the farmer. Measurable facts: freshness, fair price for the producer, no post-harvest treatment.

At the supermarket

The orange was picked green, cold-stored, waxed. The farmer received less than 20% of the final price.

Direct

The CitrusRicus orange is picked the day you order. No cold storage, no wax. From the grower to your door in 24-72 hours.

Not nostalgia — logic

Better product, fair price, fewer middlemen, fewer treatments.

Buy Valencia oranges →