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Who we are

Exquisite fruit and vegetables, unique oranges and, with your support, you help us to regenerate the land.

Welcome to our home!

We are Isabel and Guillermo. Since 1917 our family has been growing oranges and tangerines in Valencia, turning each fruit into pure craftsmanship of flavor.

More than a century of experience has taught us that true luxury is not in what we do, but in how we do it: with passion, dedication and a deep respect for nature. We are specialists in what we do. The quality of our fruit is not the result of an accelerated or industrial process, but of a family tradition that has been perfected over the years.

We know that the difference is in the details: in every tree, in every fruit, in every harvest. And that difference is felt, not only in the taste, but in the experience itself. Because what we offer is not just fruit, it is a moment of happiness.

We decided to start selling online because we believe that the fruit and vegetables that are usually eaten today have lost their true flavor. We lived in London for a while and realized what we really missed: the freshness, the sweetness and the intensity of authentic flavors. And that's where we decided we had to share that experience with people who, like us, appreciate good living.

At one meal, we offered our freshly picked Valencian oranges to our friends (Spanish and non-Spanish): their reactions of surprise and joy were incredible. So beastly that they confirmed what we already knew: eating exceptional fruit is not just a matter of taste, it is an act that connects us with the essentials of life, with what really matters.

For us, growing exquisite fruit is much more than a job. It is our Ikigai: our reason for being.It's that sense of deep satisfaction you only experience when you do what you love, and do it well.

Every bite is a celebration of natural flavor, a unique moment of freshness and sweetness. We know, because we've been told, that the pleasure of tasting our oranges is like nothing you've ever tasted before. It is a daily luxury, a moment of pure joy that, although simple, transforms any ordinary day into something special. It's not just about eating, it's about reliving those flavors that make you feel good, those flavors that connect us to our memories and our land.

We feel very fortunate to be able to bring these moments of joy to your table, to share with you a piece of our history and to offer you the best of our land, cultivated with more than 100 years of experience.

We are gourmets and we enjoy the small pleasures of life: a good table, an after-dinner conversation with our loved ones, those family breakfasts full of magic.

If you want to live this unique experience and discover why we have been growing oranges that are much more than just fruit for more than a century, we invite you to discover our selection of Top Sales. We are sure that, when you taste our oranges, you will feel that what we offer is not just a product, but a true work of craftsmanship of flavor.